The Benefits of ProMark

Our Size, Structure, Company Goals and Our People

There are a variety of choices for your organization when it comes to F&I providers. You have, most likely, worked with one or two of them in the past having only limited or short-lived success. You might have experienced service that lessened over time or were not impressed with the ability of the people ultimately training in your store after the flurry of qualified people you met only during the proposal stage.

This all-too-common problem in our industry led to the creation of ProMark and to our primary focus of never growing beyond our ability to maintain our direct, hands-on relationships with our dealers and our ability to keep the promises we made to them. Because of this guiding principle, there are a number of reasons why our size, structure, company goals and our owner make ProMark F&I Services the right fit for your organization.

Service vs. Growth

Any large general agency or national F&I company has a significant drawback over ProMark’s model in that they are growth driven first. As the owners or board members desire more market share, the field representatives are constantly pressured to pursue the next dealer. This continued growth goal will always be at the expense of servicing the customer they already have. At ProMark, our goal is to do a lot of business with a few dealers instead of a little business with a lot of dealers so that we can keep the commitments that earned us the business to begin with.

Service vs. Growth

Any large general agency or national F&I company has a significant drawback over ProMark’s model in that they are growth driven first. As the owners or board members desire more market share, the field representatives are constantly pressured to pursue the next dealer. This continued growth goal will always be at the expense of servicing the customers they already have. At ProMark, our goal is to do a lot of business with a few dealers instead of a little business with a lot of dealers so that we can keep the commitments that earned us the business to begin with.

Quality vs. Quantity

Usually the most experienced and knowledgeable people in corporate-run organizations reside in the home office. The fact is, the entry-level position in these organizations is that of field trainer so the quality of the personnel in your store will never represent the best the company has to offer. Additionally, once a field representative shows the type of knowledge and experience a dealer would want, they are often, if not always, promoted out of the field to be replaced by the next new hire. At ProMark, our commitment is that you will always deal with the highest ranking and most knowledgeable people in the agency. Our field training position will always be the most sought-after position in the organization. Or goal is never to grow beyond that capability.

Best Production vs. Only Products

Most national agencies and corporate-run F&I companies have only their own products and services to offer. What that means to a dealer is that those will be the only products and services you hear about. Additionally, the time to develop and implement new products and services is extremely long. At ProMark, our only interest is to bring you the best products and services the market has to offer instead of only those offered by a single provider. As we have the ability to contract with any insurance company we desire, we can also bring you the newest, most innovative products at lightning speed. We only require that the companies we offer to you meet our stability, strength and service requirements and maintain an excellent reputation in the industry.

Best Production vs. Only Products

Most national agencies and corporate-run F&I companies have only their own products and services to offer. What that means to a dealer is that those will be the only products and services you hear about. Additionally, the time to develop and implement new products and services is extremely long. At ProMark, our only interest is to bring you the best products and services the market has to offer instead of those offered by a only single provider. As we have the ability to contract with any insurance company we desire, we can also bring you the newest, most innovative products at lightning speed. We only require that the companies we offer to you meet our stability, strength and service requirements and maintain an excellent reputation in the industry.

Creative vs. Cookie Cutter

The only constant in the automotive industry is change. Never has this been more true than in recent years. Adjusting to change quickly is imperative to maintaining profits and protecting your business in our legal environment. At ProMark, we pride ourselves on outside-the-box thinking and use that ability to problem solve in your dealership as well as enhance your sales. Although we have helped author the cookie-cutter programs used by one of the largest corporate-run providers, we understand that the needs of each dealer are different and those needs change as much as the industry in which our dealers operate. Cookie-cutter programs are needed when the people using them lack the experience to be creative.

Best For Dealer vs. Best For Insurance Company

A conflict of interest will always exist when the person responsible for your F&I consulting doesn’t work for you, but instead works for the company supplying your F&I products. Sometimes transparency cannot be maintained when the marching orders are to deliver the company line. Sometimes the best thing for the dealer does not mean income to the consulting company. When market share and profits are the only goal, the relationship with the individual dealer becomes secondary. With ProMark, you deal directly with the business owner and I work for you. Your best interest is our only interest. Our relationship with you and its longevity is our core goal even when it means improving your bottom line by supporting and promoting those things that do not directly enrich us.

Best For Dealer vs. The Insurance Company

A conflict of interest will always exist when the person responsible for your F&I consulting doesn’t work for you, but instead works for company supplying your F&I products. Sometimes transparency cannot be maintained when the marching orders are to deliver the company line. Sometimes the best thing for the dealer does not mean income to the consulting company. When market share and profits are the only goal, the relationship with the individual dealer becomes secondary. With ProMark, you deal directly with the business owner and I work for you. Your best interest is our only interest. Our relationship with you and its longevity is our core goal even when it means improving your bottom line by supporting and promoting those things that do not directly enrich us.

SPECIAL OFFER

ProMark will provide you with an extensive study of your F&I operations and include our top 3 recommendations to improve your bottom line FREE of charge - Study includes up to one full day of in-dealership information gathering and interviews. - Study includes an examination of your current reinsurance portfolio to report on its effectiveness and provide risk management recommendations.

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THE PROMARK GUARANTEE

If we don’t improve your PVR by at least $200 in the 1st 120 days, should you desire, we will help you move your business to another provider and terminate our relationship with us no questions asked.

CONTACT US

ProMark F&I Services, LLC
30 Jackson Rd. Suite C-4
Medford, NJ 08055

OFFICE   9am - 5pm M-F

SALES     9am - 8pm M-F
                9am - 5pm SAT