The Benefits of ProMark

Our Size, Structure, Company Goals and Our People

There are a variety of choices for your organization when it comes to F&I providers. You have, most likely, worked with one or two of them in the past having only limited or short-lived success. You might have experienced service that lessened over time or were not impressed with the ability of the people ultimately training in your store after the flurry of qualified people you met only during the proposal stage.

This all-too-common problem in our industry led to the creation of ProMark and to our primary focus of never growing beyond our ability to maintain our direct, hands-on relationships with our dealers and our ability to keep the promises we made to them. Because of this guiding principle, there are a number of reasons why our size, structure, company goals and our owner make ProMark F&I Services the right fit for your organization.

Service vs. Growth

Any large general agency or national F&I company has a significant drawback over ProMark’s model in that they are growth driven first. As the owners or board members desire more market share, the field representatives are constantly pressured to pursue the next dealer. This continued growth goal will always be at the expense of servicing the customer they already have. At ProMark, our goal is to do a lot of business with a few dealers instead of a little business with a lot of dealers so that we can keep the commitments that earned us the business to begin with.

Service vs. Growth

Any large general agency or national F&I company has a significant drawback over ProMark’s model in that they are growth driven first. As the owners or board members desire more market share, the field representatives are constantly pressured to pursue the next dealer. This continued growth goal will always be at the expense of servicing the customers they already have. At ProMark, our goal is to do a lot of business with a few dealers instead of a little business with a lot of dealers so that we can keep the commitments that earned us the business to begin with.

Quality vs. Quantity

Usually the most experienced and knowledgeable people in corporate-run organizations reside in the home office. The fact is, the entry-level position in these organizations is that of field trainer so the quality of the personnel in your store will never represent the best the company has to offer. Additionally, once a field representative shows the type of knowledge and experience a dealer would want, they are often, if not always, promoted out of the field to be replaced by the next new hire. At ProMark, our commitment is that you will always deal with the highest ranking and most knowledgeable people in the agency. Our field training position will always be the most sought-after position in the organization. Or goal is never to grow beyond that capability.

Best Production vs. Only Products

Most national agencies and corporate-run F&I companies have only their own products and services to offer. What that means to a dealer is that those will be the only products and services you hear about. Additionally, the time to develop and implement new products and services is extremely long. At ProMark, our only interest is to bring you the best products and services the market has to offer instead of only those offered by a single provider. As we have the ability to contract with any insurance company we desire, we can also bring you the newest, most innovative products at lightning speed. We only require that the companies we offer to you meet our stability, strength and service requirements and maintain an excellent reputation in the industry.

Best Production vs. Only Products

Most national agencies and corporate-run F&I companies have only their own products and services to offer. What that means to a dealer is that those will be the only products and services you hear about. Additionally, the time to develop and implement new products and services is extremely long. At ProMark, our only interest is to bring you the best products and services the market has to offer instead of those offered by a only single provider. As we have the ability to contract with any insurance company we desire, we can also bring you the newest, most innovative products at lightning speed. We only require that the companies we offer to you meet our stability, strength and service requirements and maintain an excellent reputation in the industry.

Creative vs. Cookie Cutter

The only constant in the automotive industry is change. Never has this been more true than in recent years. Adjusting to change quickly is imperative to maintaining profits and protecting your business in our legal environment. At ProMark, we pride ourselves on outside-the-box thinking and use that ability to problem solve in your dealership as well as enhance your sales. Although we have helped author the cookie-cutter programs used by one of the largest corporate-run providers, we understand that the needs of each dealer are different and those needs change as much as the industry in which our dealers operate. Cookie-cutter programs are needed when the people using them lack the experience to be creative.

Best For Dealer vs. Best For Insurance Company

A conflict of interest will always exist when the person responsible for your F&I consulting doesn’t work for you, but instead works for the company supplying your F&I products. Sometimes transparency cannot be maintained when the marching orders are to deliver the company line. Sometimes the best thing for the dealer does not mean income to the consulting company. When market share and profits are the only goal, the relationship with the individual dealer becomes secondary. With ProMark, you deal directly with the business owner and I work for you. Your best interest is our only interest. Our relationship with you and its longevity is our core goal even when it means improving your bottom line by supporting and promoting those things that do not directly enrich us.

Best For Dealer vs. The Insurance Company

A conflict of interest will always exist when the person responsible for your F&I consulting doesn’t work for you, but instead works for company supplying your F&I products. Sometimes transparency cannot be maintained when the marching orders are to deliver the company line. Sometimes the best thing for the dealer does not mean income to the consulting company. When market share and profits are the only goal, the relationship with the individual dealer becomes secondary. With ProMark, you deal directly with the business owner and I work for you. Your best interest is our only interest. Our relationship with you and its longevity is our core goal even when it means improving your bottom line by supporting and promoting those things that do not directly enrich us.

SPECIAL OFFER

ProMark will provide you with an extensive study of your F&I operations and include our top 3 recommendations to improve your bottom line FREE of charge - Study includes up to one full day of in-dealership information gathering and interviews. - Study includes an examination of your current reinsurance portfolio to report on its effectiveness and provide risk management recommendations.

Contact Us

THE PROMARK GUARANTEE

If we don’t improve your PVR by at least $200 in the 1st 120 days, should you desire, we will help you move your business to another provider and terminate our relationship with us no questions asked.

CONTACT US

ProMark F&I Services, LLC
30 Jackson Rd. Suite C-4
Medford, NJ 08055


OFFICE   9am - 5pm M-F

SALES     9am - 8pm M-F
                9am - 5pm SAT

F & I CONSULTING

The need to maximize your profits on every buying customer has never been more important.
F&I profitability is a vital component of this goal.
Your ProMark F&I consultants will concentrate their efforts on:


×
SALES CONSULTING

There are hundreds of cookie-cutter sales programs available on the market.
All are relatively the same and none address the specific challenges you face.
Your ProMark consultant will design a specific program for your dealership that will address:


All of these are accomplished by taking advantage of your current strengths while keeping in mind your individual business philosophies.

×
DEALERSHIP REINSURANCE CONSULTING

You deserve to keep the lion’s share of the profit you develop in the sale of products to your customers.
You also need to consider your retirement, your estate and the legacy you will leave for your family.
Reinsuring F&I products is a powerful tool to accomplish all of this.
With nearly 20 years of extensive experience in dealership reinsurance we can:


  • Provide you an in-depth education on the variety of reinsurance programs available to you along with their respective risks and returns
  • Conduct on-going Risk Management of your reinsurance portfolio allowing you to maximize your income by dissecting the numbers to give you a straight- forward picture of your business
  • Design a reinsurance program for you based on your product mix, your size and your wealth expectations
  • Work with you and your financial advisors to utilize the tax advantages of a dealership reinsurance company to provide for your personal long-term wealth and estate planning needs
×
OTHER SERVICES

Here at Promark, we couple your management team with our agency talent to meet and surpass your income and long-term wealth goals.
We will work side-by-side with you to implement these process and training necessities.


×
LEGAL COMPLIANCE

We don’t give legal advice, we educate

We have access to specialized teams

Compliance Management System Development


  • AFIP Certification Development
  • Policy Deployment & Verification
  • Paperless, web-based means of deploying Dealership’s policy documents
    • Accessed through Dealership-branded web portal
  • Policy Templates
  • Employee Handbook
    • F&I Policy
    • Sales Policy
    • Safeguards Rule Policy (Information Security Program)
    • Red Flags Rule Policy (Identity Theft Prevention Program)
  • Online Compliance Training
  • Dealership-branded compliance portal
    • Covers the laws and regulations that most impact dealership operations
  • Online Product Knowledge Training
  • GAP basics
    • Vehicle Service Contracts basics (5 modules)
    • Dealership-Specific Product Knowledge
  • Environmental, Health & Safety Training
  • Hazmat for Hazwaste
  • Lift Safety
  • Hazard Communication
    • Emergency Response
    • Fire Prevention
    • Bloodborne Pathogen
    • Environmental, Health & Safety Site-Specific Policy Development
×
PRODUCTS

Product Selection is an important step in the development of a profitable and customer focused F&I operation. Offering the best mix for your brand, your market, and your culture is the key to maximizing your profits. The quality of those products offered to your customers is also an important consideration for the efficiency and health of your F&I office. Against some common perceptions, at ProMark we believe in the idea that there is limited shelf space available in your business office. Offering too many products can be overwhelming and confusing to your customers. The addition of products beyond this available shelf space can cause the cannibalism of other products leaving you with the same or even reduced overall product penetrations.

At this point of counterproductive product density, you create more administrative costs for your business office and general office staff with no increase in profits. One of the many advantages of partnering with ProMark is that we will help you choose the products that are best for your dealership. Our ability to contract with the strongest and most innovative F&I product administration companies in the industry allows us to offer a full array of solutions while keeping an eye on new products as they enter the market. We fully vet our suppliers to assure they have the financial strength, track record and customer focus we demand. Among our current offerings are:


  • Service Contracts
  • Limited Warranties 3/3, 6/6, 12/12, etc.
  • Lifetime Engine Warranties
  • Lifetime Powertrain Warranties
  • GAP Coverage (Guaranteed Asset Protection)
  • Commercial GAP Coverage
  • Buy Here Pay Here GAP
  • Service Drive Sales Programs
  • Theft Deterrent: Etch and Body Labeling Programs
  • Vehicle Theft Replacement Policies
  • Simoniz Paint and Fabric Protection
  • Lease Excess Wear and Tear Protection
  • Tire and Wheel Coverage including Curb and Cosmetic Damage
  • Windshield Protection
  • Dent, Ding, Rip, Tear and Burn Coverage
  • Biweekly Payment Programs
  • Roadside Assistance Programs
  • Key Coverage
  • Identity Theft Protection
  • Combination Product Contracts
  • Trademarked, Compliant Desking Tools
  • MyStar Dealer-Branded Customer Concierge Services
  • Dealer-Controlled Prepaid Maintenance Programs
  • Customer Loyalty/Rewards Programs
  • Dealership Branding of F&I Products
  • Zero % Financing for all F&I Products
  • Web-based F&I Menu Platforms
  • Web-based F&I Tracking and Reporting
  • Reinsurance & Retrospective Programs for nearly All F&I Products
    • Controlled Foreign Corporations/ PORC’s or ARC’s
    • Non-controlled Foreign Corporations/ Exotics
    • Administrator Obligor or Dealer Obligor
    • Premium Loans Available to Finance Inventory, Improvements and Acquisitions
×
SERVICE DEPARTMENT CONSULTING

Day 1:  Meet with the Service Manager/Owner/GM/GSM to discuss strengths and weaknesses of the existing procedures in place. This addresses any known or unknown conflict between departments. Creating and understanding of how one department affects another is a valuable tool in establishing a productive service culture from which to build.

Day 2-3:  Observation of the daily operations of the Service Department and the roles of each person in that department. The following questions are just some of those asked during this observation while working with the Service Manager. A fresh set of eyes, an alternate approach and new ideas are extremely effective in aiding the Service Manager in his improvement efforts.  


1. What is this department producing in regards to its capability?
2. Are personnel satisfactory in quantity and quality for the current business and future goals?
3. How many hours per RO are the Service Advisors selling/capable of selling?
4. What kind of specials, bundle packages, discounts (and who authorizes) are implemented and are they demographically efficient?
5. Advertising?
6. Where are the CSI scores as of today?  
7. Is re-training needed for the Service Advisors?  Updates to sales techniques are imperative in an ever-changing market. What served them well 5 or 10 years ago may not be in their best interest now.
8. How are customers moved through the process/kept updated throughout the appointment?
9. How are the customers introduced to the service department?
10. How are the RO’s dispatched to the techs?
11. What skill sets are used for what jobs?
12. Once these questions and others have been answered through observations and working with the Service Manager, a meeting with the Service Manager, GM and Dealer is set up to go over the findings and gain any added clarification that may be necessary.
13. A formal recommendation list is drawn up within a day or two. Every dealership requires a customized plan and customized processes. Many factors must be taken into consideration to make these final recommendations.
14. The Service Manager can expect a 1-2 month turn around period from the point of final recommendations until all new procedures and policies become the routine and in turn generate a more profitable and efficient Service department.
15. ProMark F&I Services maintains a presence in dealership long after the initial assessment is made. This allows for the follow up on process put in place, adjustments where needed and the improvements to be tracked.
×